pennsylvania resource council

Design a campaign for Pennsylvania Resource Council to get people to sign up for a composting class. Creative solution: personify fruits and vegetables to attain a more emotional response from people who throw out these organic materials, rather than composting them. These materials end up in landfills, unable to break down, if they aren’t composted - “A Landfill is a Life Sentence.” This campaign was recognized by the American Advertising Federation and received a silver award.

Role: Design, art direction